Culture Change

Titles are shorthand. They communicate decision-making power, authority, and structure. When those things aren’t there, but the title is, people know. They know this wasn’t about role clarity or growth. Titles should reflect reality, not fantasy. When they do, people know where they stand, who they answer to, and what their future might look like. When they don’t, they become a trap for the leader, the individual, and the culture.

Older generations often complain that Gen Z is hard to manage. They're too outspoken. Too sensitive. Too easily offended. Or not committed enough. But what if those labels miss the point entirely? What makes Gen Z truly different is not their fashion, their screen time, or their TikTok fluency. It's the fact that they’ve entered the workplace without an existential fear of losing their jobs. And that shifts everything.

For years, we were told that what gets measured gets managed. And so we measured everything. From sales targets to customer satisfaction, call times to click-throughs, we created a culture of metrics. But when numbers become all that matters, something very human gets lost. Cultures built solely on data may be efficient, but they’re rarely inspiring. You can’t spreadsheet your way to passion. You can’t dashboard your way to purpose.

Most people in business are familiar with meetings. But let’s be specific: they’re familiar with reporting meetings - those calendar fillers where the aim is survival. These are not environments where innovation thrives. And yet, when organisations decide they want to be more innovative, they often expect it to happen inside the same meeting culture that has rewarded evasion and blame.

Workplaces love a good shortcut. Roles, departments, and reporting lines help to make sense of who does what. But there’s a different kind of shortcut that quietly works against inclusion: stereotypes. These sticky labels flatten people into one-dimensional characters and distort how we relate at work. The problem with stereotypes is not only that they’re inaccurate. It’s that they flatten curiosity.

The potential for collaboration between humans and AI opens the door to a new category of roles - what some are calling super jobs. These roles emerge when technology transforms not just how we work, but the very nature of the work itself. They blend human judgment, creativity, and emotional intelligence with the power of intelligent machines, data, and algorithms. We’re getting better at identifying the tasks AI can take over.