In 2016 The Brand Inside created a Culture Transformation Programme to bring our global corporate values to life in our employees' daily behaviour. Within a year we experienced a step change in our business and won our biggest ever logistics assignment. In 2023 we rebranded our business and now face significant opportunities. So it's no surprise that we have re-engaged The Brand Inside to help us again.
The Brand Inside helped us to become a global corporate without losing the creative and entrepreneurial skills that drove our growth. They were our partner for six years, delivering a change programme that liberated our employees and empowered them to make their fullest contribution. At the time of our enterprise sale, the purchaser considered our company culture to be a major component of the valuation they accepted.
The Brand Inside came to us at an important juncture. We needed to redefine our Business Purpose and reshape our Brand Promise. They have helped us with effective engagements at every level in our company and in particular with our new generation of employees. Momentum is a better business and a stronger brand thanks to time spent with The Brand Inside.
We used the COVID-19 pandemic as an opportunity to reboot our internal culture. The Brand Inside made an invaluable contribution to our business across three African markets, allowing us to step up to a new level of commercial success. We're now expanding into new markets and we continue to retain them as one of our most impactful business partners.