In a typical organisation, two-thirds of employees aren’t engaged with the brand and their behaviour is inconsistent at best. Brand champions can change that. They are able to deliver the most effective change tool of all on a daily basis: ‘Peer-to-peer engagement’. We identify and recruit

informal leaders at all levels and inspire, coach and equip them to challenge and guide their peers. We ‘train the trainers’, transferring our skills to the champions and providing them with the tools to create self-sustaining and lasting change.