Mike - nicknamed ‘Big Mike’- rose through the management ranks of advertising agencies, from start-ups to multi-nationals. He has gained insights, internationally, into almost every market sector: FMCG, Corporate, Durables, Travel, Leisure, Automotive, Media and Government.

Mike was previously a Director at D’Arcy, and is now a rounded expert in developing brand strategies and visions that can be effectively communicated and delivered internally and externally.