Delivering a dream through a retail network
Fendi is a famous luxury goods brand, part of LVMH. Based in Rome, it has stores in most of the world’s major cities plus a growing licensing business. www.fendi.com
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The Challenge
Fendi arguably sells dreams, not products. To deliver the dream to clients, every employee must be a passionate brand advocate and story-teller.
Our Response
We ran a ‘Talking the Walk’ workshop with the leadership team. Over four days they scripted and shot a training video that translated brand values into retail behaviour.
Results
- The team illustrated how brand-inspired behaviour helped to deliver sales targets
- Participants left with the ability to tell inspirational stories that communicated the Fendi ‘dream’
